TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 9780132848169 (pbk.)
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -