Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 
Roger J. Best. 
 - 6th ed. (Int. ed.) 
 - Boston :  Pearson,  c2013. 
 - 576 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132848169 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.