TY  - BOOK
AU  - Wirtz,Jochen
AU  - Chew,Patricia
AU  - Lovelock,Christopher H.
TI  - Essentials of services marketing
SN  - 9789810686185 (pbk.)
PY  - 2012///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Service industries
KW  -  Marketing
N1  - Includes bibliographical references and indexes
ER  -