Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 11th ed. (Global ed.) 
 - Boston :  Pearson,  2013. 
 - 1 v. (various pagings) :  col. ill ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273767183 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.