Broom, Glen M. Cutlip and Center's effective public relations / Effective public relations Glen M. Broom, Bey-Ling Sha. - 11th ed. (Int. ed.) - Boston : Pearson, c2013. - 455 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780273768395 (pbk.) Subjects--Topical Terms: 246Public relations.