Keegan, Warren J. <br/><br/>
Global marketing / 
Warren J. Keegan, Mark C. Green. 
 - 6th ed. (Global ed.) 
 - Boston :  Pearson,  2011. 
 - 621 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780273756071 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.