Morrison, Janet.

The global business environment : meeting the challenges / Janet Morrison. - 3rd ed. - Houndmills, Basingstoke, Hampshire New York : Palgrave Macmillan, 2011. - xxx, 486 p. : ill. (some col.), col. maps ; 25 cm.

Rev. ed. of: The international business environment / Janet Morrison. 2006.

Includes bibliographical references and indexes.

Machine generated contents note: -- Introduction -- PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT -- Introduction to the Business Enterprise -- Globalisation and the Business Environment -- PART II: ECONOMIES AND MARKETS -- National Economies in the Global Environment -- International Trade and Global Competition -- Strategies for Globalisation -- PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT -- Cultural and Social Environments -- Political Environments -- Legal Environments -- PART IV: GLOBAL ISSUES AND BUSINESS -- Financial Markets -- Technology and Innovation -- Ecology and Climate Change -- Ethics and Corporate Social Responsibility -- Conclusions: Globalisation Revisited.

9780230210257 (pbk.)


International economic relations.
International business enterprises.
International trade.
Globalization -- Economic aspects.
Competition, International.