TY  - BOOK
AU  - McGahan,Anita M.
TI  - How industries evolve: principles for achieving and sustaining superior performance 
SN  - 1578518407 (hbk.)
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Organizational change
KW  - Industries
KW  -  Technological innovations
KW  -  Economic aspects
KW  - Strategic planning
KW  - Industrial organization
KW  - Organizational effectiveness
N1  - Includes bibliographical references (p. 225-230) and index; Introduction and overview -- The four trajectories of industry evolution -- How change unfolds on each trajectory -- Assessing the nature and stage of evolution in an individual industry -- Conforming to the rules of change within an industry -- Creating a business-unit strategy that exploits the opportunities in industry evolution -- Diversifying across businesses to capitalize on industry evolution -- Epilogue
ER  -