McGahan, Anita M.  <br/><br/>
How industries evolve :  principles for achieving and sustaining superior performance / 
Anita M. McGahan. 
 - Boston, Mass. :  Harvard Business School Press,  c2004. 
 - ix, 245 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 225-230) and index. 
<br/><br/>Introduction and overview -- The four trajectories of industry evolution -- How change unfolds on each trajectory -- Assessing the nature and stage of evolution in an individual industry -- Conforming to the rules of change within an industry -- Creating a business-unit strategy that exploits the opportunities in industry evolution -- Diversifying across businesses to capitalize on industry evolution -- Epilogue. 
<br/><br/><label>ISBN: </label>1578518407 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change.<br/>Industries -- Technological innovations -- Economic aspects.<br/>Strategic planning.<br/>Industrial organization.<br/>Organizational effectiveness.