TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0071111778 (pbk.)
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Various multi-media instructional materials are available to supplement the text
UR  -  http://www.loc.gov/catdir/description/mh051/2003071083.html
UR  -  http://www.loc.gov/catdir/toc/mh041/2003071083.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html
ER  -