Keegan, Warren J. <br/><br/>
Global marketing / 
Warren J. Keegan, Mark C. Green. 
 - 7th ed. 
 - Boston :  Pearson,  c2013. 
 - xxiii, 568 p. :  ill., maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780132719155 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.