TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 9780324181487 (hbk.) 
PY  - 2003///
CY  - Australia
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Various multi-media instructional materials, including a web site, are available to supplement the text; Includes bibliographical references and index
ER  -