Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 8th ed. 
 - Australia :  Thomson/South-Western,  c2003. 
 - xxi, 744 p. :  chiefly col. ill. ;  28 cm. 
<br/><br/> Various multi-media instructional materials, including a web site, are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324181487 (hbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.