Consumers /
Eric Arnould, Linda Price, George Zinkhan.
- 2nd ed.
- Boston : McGraw-Hill/Irwin, c2004.
- xxv, 845, [22] p. : col. ill. ; 27 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071214261 (pbk.) USD130.00
Consumer behavior. Consumer behavior -- United States.