Mowen, John C.,  <br/><br/>
Consumer behavior / 
John C. Mowen and Michael Minor. 
 - Fifth edition 
 - Upper Saddle River, N.J. :  Prentice-Hall,  c1998. 
 - xxi, 696 p. :  ill. (some col.) ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780137371150 (hbk.)   USD140.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers --United States.
<br/><br/><label>LC Class. No.: </label>HF5415.32 M68