TY  - BOOK
AU  - Fill,Chris
TI  - Essentials of marketing communications
SN  - 9780273738442 (pbk.) 
PY  - 2011///
CY  - Harlow, England
PB  - Financial Times Prentice Hall/Pearson
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -