Fill, Chris. <br/><br/>
Essentials of marketing communications / 
Chris Fill. 
 - Harlow, England :  Financial Times Prentice Hall/Pearson,  2011. 
 - xxvii, 412 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273738442 (pbk.)   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.