Cateora, Philip R. International marketing / Philip R. Cateora, John L. Graham. - 11th ed. (Int. ed.) - New York : McGraw-Hill, c2002. - xxv, 693 p. : col. ill. ; 28 cm. Includes index. ISBN: 9780071233071 (pbk.) USD150.00 Subjects--Topical Terms: Export marketing.