Principles of marketing / 
Gary Armstrong...[et.al.] 
 - Australia :  Pearson,  c2012. 
 - xxii, 605 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781442531109 (pbk.)   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.