Terpstra, Vern.

International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Mason, Ohio : Thomson/South Western, c2000. - xxv, 753 p. : ill. (some col.), col. maps ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

9780030211126 (hbk.) USD120.00


Export marketing -- Management.