TY  - BOOK
AU  - Fiorito,Susana
AU  - Gable,Myron
TI  - Retail buying: practices and policies in a global economy 
SN  - 9780135046609 (pbk.) 
PY  - 2012///
CY  - Boston, USA
PB  - Prentice Hall
KW  - Purchasing
KW  - Merchandising
KW  - Retail trade
N1  - Includes index; Introduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process
ER  -