Fiorito, Susana. <br/><br/>
Retail buying :  practices and policies in a global economy / 
Susan S. Fiorito, Myron Gable. 
 - Boston, USA :  Prentice Hall,  c2012. 
 - x, 543 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process. 
<br/><br/><label>ISBN: </label>9780135046609 (pbk.)   RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purchasing.<br/>Merchandising.<br/>Retail trade.