Trott, Paul.

Innovation management and new product development / Paul Trott. - 5th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, c2012. - xxviii, 620 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273736561 (pbk.) RM


Technological innovations -- Management.
Industrial management.
Product management.

HD45 T76 2012