Cavana, Roibert Y. Applied business research : qualitative and quantitative methods / Robert Y. Cavana, Brian L. Delhaye, Uma Sekaran. - Milton Qld : John Wiley & Sons, 2001. - xvi, 472 p. : ill. ; 25 cm. Includes index. ISBN: 9780471341260 (pbk.) B Subjects--Topical Terms: Business --Research --Methodology.