Communication studies / Sky Marsen

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introducing Communication -- Methods and Models of Communication Studies -- Language and Rhetoric -- Semiotics and Narrative -- Professional Communication -- Audience Analysis and Mass Communication -- Film -- The Mass Media -- Bibliography -- Index.

Brings together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. Drawing from popular culture examples, this book explains the concepts that guide the study of communication in its various forms. It is useful for students of communication and the media.

Communication influences everything we do: from our preferences as consumers of goods, to our business interactions in the professional world, to the entertainment choices we make. We are influenced by the messages that come to us and we influence others with our own messages. This book is innovative and diverse in bringing together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. In a clear and accessible style, drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms. It provides a comprehensive and succinct resource for students of communication and the media, as well as for those interested in careers in these fields.