Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock
Material type:![Text](https://unissa.edu.bn/e-fihrist/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781032100951(hardback)
- 9781032100 (hardback)
- 9781032100944
- P96.M34 C66
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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General P (Language & Literature) - 1st floor | Universiti Islam Sultan Sharif Ali First Floor (Gadong Campus) | P96.M34 C66 2023 c.1 (Browse shelf(Opens below)) | 1 | Available | 1050069607 |
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P96.L34 A237 2001 c.3 سيميوطيقا اللغة وتحليل الخطاب : الإعلان التليفزيوني / | P96L34 S437 1991 c.1 اللغة الإعلامية / | P96.L34 S537 1991 c.1 اللغة العربية والفكر المستقبلى / | P96.M34 C66 2023 c.1 Media management and artificial intelligence : understanding media business models in the digital age / | P96.M4 B87 2022 c.1 Undoing the digital : sociomaterialism and literacy education / | P96.M4 L58 2021 c.1 Literasi dan kewibawaan maklumat : warga siber / | P96.M4 M43 2020 c.1 Media literacy in a disruptive media environment / |
Includes bibliographical references and index
Media management & artificial intelligence -- Media business models -- Overview of AI -- Games -- Social networks -- Streamers -- Broadcasters -- Digital publishers -- Scripted -- Entertainment -- Factual -- Marketing content -- Creators -- Music -- Podcasters -- Esports -- The metaverse -- Future of the media business.
"This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was 'asked' about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. 'Principles' maps business models and the key tools of AI. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. 'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, 'Pioneers' covers emerging sectors of Podcasters, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, US, UK, Denmark and China - around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst key learning points and chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management - or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor's Manual with further exercises and case studies"-- Provided by publisher.
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