Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type: TextPublication details: Australia : South-Western, Cengage Learning, 2010.Edition: 8th ed., International edDescription: xx, 668 p. : ill. ; 28 cmISBN:- 9780324665314 (pbk.)
- HF5415.123 S556 #c2010
- HF5415.123
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.123 S556 2010 c.1 (Browse shelf(Opens below)) | Available | 1050028402 |
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HF5415.123 E33 2015 c.2 Marketing communications / | HF5415.123 F54 2011 c.1 Essentials of marketing communications / | HF5415.123 P45 2007 c.1 Marketing communications : a European perspective / | HF5415.123 S556 2010 c.1 Integrated marketing communications in advertising and promotion / | HF5415.1255 A33 2020 c.1 Engaging brands : a customer-centric approach for superior experiences / | HF5415.1255 C484 2014 c.1 Personal branding for dummies / | HF5415.1255 C65 2015 c.1 Marketing with Social Media : 10 easy steps to success for business / |
Includes index.
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