Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN: - 9780071267762 (pbk.)
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.13 M3523 2010 c.1 (Browse shelf(Opens below)) | Available | 1050020766 |
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| HF5415.13 L58 2011 c.1 Services marketing : people, technology, strategy / | HF5415.13 M336 1985 c.1 The marketing plan workbook / | HF5415.13 M35 2012 c.1 Marketing management : an Asian perspective / | HF5415.13 M3523 2010 c.1 Marketing management : a strategic decision-making approach / | HF5415.13 M3586 2008 c.1 Marketing strategy / | HF5415.13 M369 2010 c.1 Marketing management / | HF5415.13 M369 2010 c.2 Marketing management / |
Includes bibliographical references
The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance
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