Personal branding for dummies / by Susan Chritton M.Ed, PCC.

By:

Chritton, Susan

Material type: Text

TextSeries: For dummiesPublication details: Hoboken, NJ : John Wiley & Sons, Inc, [2014]Edition: 2nd EditionDescription: xiv, 338 pages : ill. ; 24 cmISBN:

9781118915554 (pbk.)
1118915550 (pbk.)

Subject(s):

Other classification:

HF5415.1255

Contents:

Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.

Summary: This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor	Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus)	HF5415.1255 C484 2014 c.1 (Browse shelf(Opens below))	Available		1050051154

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Previous	HF5415.123 P45 2007 c.1 Marketing communications : a European perspective /	HF5415.123 S556 2010 c.1 Integrated marketing communications in advertising and promotion /	HF5415.1255 A33 2020 c.1 Engaging brands : a customer-centric approach for superior experiences /	HF5415.1255 C484 2014 c.1 Personal branding for dummies /	HF5415.1255 C65 2015 c.1 Marketing with Social Media : 10 easy steps to success for business /	HF5415.1255 D38 2009 c.1 The fundamentals of branding /	HF5415.1255 J64 2015 c.1 Contemporary brand management /	Next

"For Dummies, a Wiley Brand."

Includes index.

This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Why is personal branding important? -- Knowing your brand -- Communicating your brand with the world -- Controlling your brand ecosystem -- The part of tens.

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