Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Material type:![Text](https://unissa.edu.bn/e-fihrist/opac-tmpl/lib/famfamfam/BK.png)
- 9781452257174 (pbk.)
- HF5415.127
- HF5415.127 M66 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.127 M66 2014 c.1 (Browse shelf(Opens below)) | Available | 1050051290 |
Browsing Universiti Islam Sultan Sharif Ali shelves, Shelving location: Ground Floor (Gadong Campus) Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HF5415.127 H66 2008 c.2 Marketing strategy and competitive positioning / | HF5415.127 H66 2008 c.3 Marketing strategy and competitive positioning / | HF5415.127 H66 2008 c.4 Marketing strategy and competitive positioning / | HF5415.127 M66 2014 c.1 Global marketing and advertising : understanding cultural paradoxes / | HF5415.13 A959 2009 c.1 Get rich faster : the insider's guide to information marketing. / | HF5415.13 B46 2013 c.1 Market-based management : strategies for growing customer value and profitability / | HF5415.13 C533 2013 c.1 Supply chain management : strategy, planning, and operation / |
Includes index.
The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
There are no comments on this title.