Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 11th ed. (Int. ed.)Description: xvii, 796 p. : ill. ; 25 cmISBN:- 9780071315555 (pbk.)
- HF5415.13 P387 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
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General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.13 P387 2013 c.1 (Browse shelf(Opens below)) | Available | 1050040854 |
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HF5415.13 M369 2010 c.2 Marketing management / | HF5415.13 M37 2020 c.1 Marketing management : a cultural perspective / | HF5415.13 P38 2009 c.1 Marketing management : knowledge and skills / | HF5415.13 P387 2013 c.1 Marketing management : knowledge and skills / | HF5415.13 R367 2010 c.1 Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / | HF5415.13 R367 2010 c.2 Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / | HF5415.13 S77 2009 c.1 The Strategy of Cultural Takaful To Serve Muslim Developmental and Civilizational Causes |
Includes bibliographical references and index.
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