Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:![Text](https://unissa.edu.bn/e-fihrist/opac-tmpl/lib/famfamfam/BK.png)
- 9780132744034 (pbk.)
- HF5415 A767 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415 A767 2013 c.1 (Browse shelf(Opens below)) | Available | 1050039271 |
Includes bibliographical references and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
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