Marketing management : (Record no. 9102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00993nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 235072 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606094357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120725t1994 njua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130980056 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MOEB_204)OLD0130980056 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.13 K6454 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, and control / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1994. |
| 264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Englewood Cliffs, N.J. : |
| Name of producer, publisher, distributor, manufacturer | Prentice-Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 801 pages. : |
| Other physical details | illustrations. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Prentice-Hall series in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 992 ## - | |
| -- | PTEM-204/9047(003894-H)c.1 |
| 997 ## - | |
| -- | 1010009519 (UNISSA c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415.13 K6454 1994 c.1 | 1010009519 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |