MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03027cam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16716793 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UNISSA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240919081152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110401s2011 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011014261 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015794395 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470944707 (Hardback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn707247934 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
UKMGB |
| -- |
CDX |
| -- |
BWX |
| -- |
DEBBG |
| -- |
BDX |
| -- |
DLC |
| -- |
UNISSA |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD45 |
| Item number |
W43 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Webb, Nicholas J., |
| Dates associated with a name |
1958- |
| Relator term |
Author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The digital innovation playbook : |
| Remainder of title |
creating a transformative customer experience / |
| Statement of responsibility, etc |
by Nicholas J. Webb |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2011. |
| 264 01 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc |
2011 |
| 264 04 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 270 pages : |
| Other physical details |
Illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Technological innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations |
| General subdivision |
Economic aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| General subdivision |
Computer networks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Economic aspects |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://catalogimages.wiley.com/images/db/jimages/9780470944707.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470944707.jpg</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.gbv.de/dms/zbw/656701544.pdf">http://www.gbv.de/dms/zbw/656701544.pdf</a> |
| Contact for access assistance |
DE-601 |
| Name of location of host in subfield |
Bibl.ISILDE-601 |
| Electronic format type |
pdf/application |
| Link text |
Inhaltsverzeichnis |
| Materials specified |
04 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1210/2011014261-b.html">http://www.loc.gov/catdir/enhancements/fy1210/2011014261-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1210/2011014261-d.html">http://www.loc.gov/catdir/enhancements/fy1210/2011014261-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1210/2011014261-t.html">http://www.loc.gov/catdir/enhancements/fy1210/2011014261-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |
