MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02456cam a22003494i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15671418 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UNISSA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240502153049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090324s2010 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009011023 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292265636 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
UNISSA |
| Modifying agency |
UNISSA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
M35 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied orientation / |
| Statement of responsibility, etc |
Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2020 |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 882 pages ; |
| Dimensions |
28 cm |
| Other physical details |
colour, illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I: INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH<br/>Introduction to Marketing Research<br/>Defining the Marketing Research Problem and Developing an Approach |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART II: RESEARCH DESIGN FORMULATION<br/>Research Design<br/>Exploratory Research Design: Secondary and Syndicated Data<br/>Exploratory Research Design: Qualitative Research<br/>Descriptive Research Design: Survey and Observation<br/>Causal Research Design: Experimentation<br/>Measurement and Scaling: Fundamentals and Comparative Scaling<br/>Measurement and Scaling: Noncomparative Scaling Techniques<br/>Questionnaire and Form Design<br/>Sampling: Design and Procedures |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For undergraduate and graduate courses in marketing research.<br/><br/>An applied and practical marketing research text<br/><br/> |
| Expansion of summary note |
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |
