MARC details
000 -LEADER |
fixed length control field |
00992nam a2200289 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UNISSA |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231104124139.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
231011b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781285193908 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1285193903 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Transcribing agency |
UNISSA |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9980.5 |
Item number |
F57 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Raymond P. Fisk, |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
Services marketing : |
Remainder of title |
an interactive approach / |
Statement of responsibility, etc |
Raymond P. Fisk, Stephen J. Grove, Joby John |
250 ## - EDITION STATEMENT |
Edition statement |
4th edition : International edition |
264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia : |
Name of publisher, distributor, etc |
South-Western Cengage Learning, |
Date of publication, distribution, etc |
[2014] |
-- |
©2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 261 pages : |
Other physical details |
illustrations ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Include index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stephen J. Grove, |
Relator term |
author |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Joby John |
Relator term |
author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Suppress in OPAC |
0 |
Koha item type |
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) |