MARC details
000 -LEADER |
fixed length control field |
01241nam a2200313 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
UNISSA |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231003140629.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
231003b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789960559957 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Transcribing agency |
UNISSA |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P92 |
Item number |
A94 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
أ. د. عبد اللطيف بن دبيان العوفي |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
حملات التوعية الإعلامية : |
Remainder of title |
الأسس النظرية والإجراءات التطبيقية / |
Statement of responsibility, etc |
أ. د. عبد اللطيف بن دبيان العوفي |
246 ## - VARYING FORM OF TITLE |
Title proper/short title |
Hamalat al-taw'iyah al-l'lamiyah : |
Remainder of title |
al-usus al-nazariyah wa-al-ijra'at al-tatbiqiyah |
264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Riyadh |
Name of publisher, distributor, etc |
Jami'ah al-Malak Sa'ud |
Date of publication, distribution, etc |
2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
442 pages, |
Other physical details |
Illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Includes text in English |
500 ## - GENERAL NOTE |
General note |
Includes table |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication |
Geographic subdivision |
Saudi Arabia |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
Geographic subdivision |
Saudi Arabia |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising campaigns |
Geographic subdivision |
Saudi Arabia |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mass media |
Geographic subdivision |
Saudi Arabia |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
'Abd al-Latif Dubyan 'Awfi |
Relator term |
author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Suppress in OPAC |
0 |
Koha item type |
King Saud University Collection |