MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00943nam a2200289 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
314641 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230606150038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210525t2006 ii a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8131403564 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131403563 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UNISSA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 B73 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand mangement : |
| Remainder of title |
the emerging paradigm / |
| Statement of responsibility, etc. |
edited by N. M. Shanthi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hyderabad : |
| Name of publisher, distributor, etc. |
ICFAI University Press, |
| Date of publication, distribution, etc. |
2006 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hyderabad : |
| Name of producer, publisher, distributor, manufacturer |
ICFAI University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
copyright 2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272 pages : |
| Other physical details |
illustration ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product Mnaagement |
| General subdivision |
Case Studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shanthi, M. N., |
| Relator term |
editor |
| 997 ## - |
|---|
| -- |
2010000458 (UNISSA, c.1) ; BND72.90. Campus Sinaut |
