MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00972nam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
314259 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230606150032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210505t1982 nyua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333324013 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UNISSA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 J44 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jefkins, Frank, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing, advertising and public relations / |
| Statement of responsibility, etc. |
Franks Jefkins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Macmillan Press Ltd, |
| Date of publication, distribution, etc. |
1982 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Macmillan Press Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1982 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
copyright 1982 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 290 pages : |
| Other physical details |
illustration ; |
| Dimensions |
22cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes table |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Human settlements |
| General subdivision |
statistical methods |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 997 ## - |
|---|
| -- |
2010000095 (UNISSA, c.1) ; BND18.50. Campus Sinaut |
