Advertising management / (Record no. 32921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00941nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 314257 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606150032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210505t 1992nju gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130091502 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNISSA |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 A25 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | A. Aaker, David, |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | David A. Aaker, Rajeev Batra and John G. Myers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall International, |
| Date of publication, distribution, etc. | 1992 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Prentice Hall International, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 593 pages : |
| Other physical details | no illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Accounting |
| General subdivision | Standards |
| Geographic subdivision | Malaysia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev, |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G., |
| Relator term | author |
| 997 ## - | |
| -- | 2010000644 (UNISSA, c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | 06/06/2023 | SINAUT HF5823 A25 1992 c.1 | 2010000644 | 06/06/2023 | 06/06/2023 | Sinaut Campus - Agriculture & other subjects |