MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01048nam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
307646 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230606141634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200618t1997 xxua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780395790052 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0395790050 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UNISSA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 D53 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
concepts strategies / |
| Statement of responsibility, etc. |
Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third European edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Houghton Mifflin, |
| Date of publication, distribution, etc. |
1997 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Houghton Mifflin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1997 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 842 pages : |
| Other physical details |
colours, illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text #2rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated #2rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume #2rdacarrier |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simkin, Lyndon, |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M., |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C., |
| Relator term |
author |
| 997 ## - |
|---|
| -- |
1010027214 (UNISSA, c.1) ; Donated by Liza Mariah binti Haji Azahari |
