Marketing essentials / (Record no. 3052)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 214421 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110119t2009 at a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408011508 |
| Terms of availability | EGP359.90 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415 D533 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally. 1963- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing essentials / |
| Statement of responsibility, etc. | Sally Dibb and Lyndon Simkin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 457 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon. 1961- |
| 997 ## - | |
| -- | 1050028230 (UNISSA c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415 D533 2009 c.1 | 1050028230 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) |