Marketing research / (Record no. 2930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 213856 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110108t2007 njua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471755289 |
| Terms of availability | EGP210.00 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | MedKt HF5415.2 |
| Item number | M134 #c2007 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | MedKt HF5415.2 |
| Item number | M134 #c2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Carl McDaniel, Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 623 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 computer optical disc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger H., |
| Dates associated with a name | 1942- |
| 997 ## - | |
| -- | 1050020744 (UNISSA, bk. c.1) |
| 997 ## - | |
| -- | 1050020745 (UNISSA, cd. c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | First Floor (Gadong Campus) | 02/06/2023 | MedKt HF5415.2 M134 2007 bk. c.1 | 1050020744 | 02/06/2023 | 02/06/2023 | Books with CD (MedKT) - 1st Floor | ||||||
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | First Floor (Gadong Campus) | 02/06/2023 | MedKt HF5415.2 M134 2007 cd. c.1 | 1050020745 | 02/06/2023 | 02/06/2023 | Books with CD (MedKT) - 1st Floor |