Advertising : (Record no. 2889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00835nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 213496 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101222t2007 si a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131676601(pbk.) |
| Terms of availability | RM |
| Field link and sequence number | 1.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131676602 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | A384 2007 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5823 |
| Item number | A384 2007 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles and effective IMC practice / |
| Statement of responsibility, etc. | William Wells...[et.al]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education South Asia Pte Ltd., |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 650 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William. |
| Dates associated with a name | 1926- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lwin, May. |
| 997 ## - | |
| -- | 1050019922 (UNISSA, c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5823 A384 2007 c.1 | 1050019922 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |