MARC details
000 -LEADER |
fixed length control field |
01142nam a2200325 i 4500 |
001 - CONTROL NUMBER |
control field |
320721 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606141513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220811t2020 enka gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138561410 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Modifying agency |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 M37 |
245 10 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
a cultural perspective / |
Statement of responsibility, etc. |
edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Abingdon, Oxon : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2020 |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Abingdon, Oxon : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
264 #5 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 528 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
Text |
Source |
rdaContent |
337 ## - MEDIA TYPE |
Media type term |
Unmediated |
Source |
rdaMedia |
338 ## - CARRIER TYPE |
Carrier type term |
Volume |
Source |
rdaCarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
-- |
Cross-cultural studies |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing |
General subdivision |
Cross-cultural studies |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Cross-cultural studies |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Visconti, Luca M., |
Relator term |
editor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peñaloza, Lisa, |
Relator term |
editor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Toulouse, Nil, |
Relator term |
editor |
997 ## - |
-- |
1050067670 (UNISSA, c.1) ; BND74.85 |