MARC details
000 -LEADER |
fixed length control field |
01066nam a2200313 i 4500 |
001 - CONTROL NUMBER |
control field |
302776 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606130441.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190706t xxka gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273718567 (hardback) |
040 ## - CATALOGING SOURCE |
Language of cataloging |
eng |
Transcribing agency |
UNISSA |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 M37 2009 |
245 10 - TITLE STATEMENT |
Title |
Marketing management / |
Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman and Torben Hansen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
England : |
Name of publisher, distributor, etc. |
Pearson Education Limited, |
Date of publication, distribution, etc. |
2009 |
264 1# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
England : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education Limited, |
Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
copyright 2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxviii, 888 pages. ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type term |
text #2rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated #2rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume #2rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
includes bibliographical raferences and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip, |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Brady, Mairead, |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Goodman, Malcolm, |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hansen, Torben, |
Relator term |
author |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane, |
Relator term |
author |
997 ## - |
-- |
1010026215 (UNISSA, c.1) |