MARC details
000 -LEADER |
fixed length control field |
00904nam a2200289 i 4500 |
001 - CONTROL NUMBER |
control field |
270754 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606114128.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150414t2015 xxka gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781446259030 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Modifying agency |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 E33 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Egan, John, |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Marketing communications / |
Statement of responsibility, etc. |
John Egan |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
c2015. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
SAGE, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2015. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 420 p. : |
Other physical details |
ill. col. ; |
Dimensions |
26 cm. |
336 ## - CONTENT TYPE |
Content type term |
Text |
Source |
rdaContent |
337 ## - MEDIA TYPE |
Media type term |
Unmediated |
Source |
rdaMedia |
338 ## - CARRIER TYPE |
Carrier type term |
Volume |
Source |
rdaCarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing |
997 ## - |
-- |
1050051330 (UNISSA, c.1) ; |
-- |
2.00 |
997 ## - |
-- |
1050067767 (UNISSA, c.2) ; BND109.00 (Early Childhood Publications) |