Contemporary brand management / (Record no. 17505)
000 -LEADER | |
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fixed length control field | 00752nam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 270086 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230606114120.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150325t2015 caua gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781452242873 (pbk.) |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | UNISSA. |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1255 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | HF5415.1255 J64 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Johansson, Johny K. |
245 10 - TITLE STATEMENT | |
Title | Contemporary brand management / |
Statement of responsibility, etc. | Johny K. Johansson, Kurt A. Carlson |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Los Angeles : |
Name of publisher, distributor, etc. | SAGE, |
Date of publication, distribution, etc. | c2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 258 p. : |
Other physical details | some col. ill. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding (Marketing) |
General subdivision | Management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Carlson, Kurt A. |
997 ## - | |
-- | 1050051249 (UNISSA, c.1) ; |
-- | 7.00 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415.1255 J64 2015 c.1 | 1050051249 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |