Essentials of contemporary advertising / (Record no. 13580)
000 -LEADER | |
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fixed length control field | 00771nam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 256638 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230606111637.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140407t2009 maua gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071270571 (pbk.) |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | UNISSA. |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | HF5821 A74 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
245 10 - TITLE STATEMENT | |
Title | Essentials of contemporary advertising / |
Statement of responsibility, etc. | William F. Arens, David H. Schaefer, Michael Weigold. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. (Int. ed.) |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 558 p. : |
Other physical details | col. ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Schaefer, David H. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F., |d 1958- |
997 ## - | |
-- | 1050040881 (UNISSA, c.1) ; RM87.80 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5821 A74 2009 c.1 | 1050040881 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |