Marketing research : (Record no. 12752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00925nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 248961 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606103258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130917t2003 xxua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151192 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | MedKt HF5415.2 H258 2003 c.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | within a changing information environment / |
| Statement of responsibility, etc. | Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. (Int.ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 720 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 computer optical disc (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 997 ## - | |
| -- | 1050039520 (UNISSA, bk. c.1) 1050040262 (UNISSA, cd. c.1) ; USD140.00 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | 06/06/2023 | MedKt HF5415.2 H258 2003 bk. c.1 | 1050039520 | 06/06/2023 | 06/06/2023 | Books with CD (MedKT) - 1st Floor | ||||||
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | 06/06/2023 | MedKt HF5415.2 H258 2003 cd. c.1 | 1050040262 | 06/06/2023 | 06/06/2023 | Books with CD (MedKT) - 1st Floor |